“‘This is
the House Tehran is Talking About’ is a persiflage on the excessive
lifestyle of a certain branch of the affluent social class of Tehran and
a hyperbole on the type of architecture they chose to inhabit as a
means to spatialize their hubris and self-proclaimed exceptional
status.”
We want M.O.R.
We turned every fantasy you have about residential living into a reality, in the most alluring and beautiful way. We know what you desire better than you know yourself, we are able to surpass your wildest wishes, exceed even your highest expectations and have proven how good we are at making them come true. You know you are different from the others. You know you deserve this lifestyle. Treat yourself with an apartment among the best. Make a distinctive choice.
“We live by object time . . . to the rhythm of their ceaseless succession.”
— Jean Baudrillard
This is the House Tehran is Talking About
The collage is composed of famous and important buildings from architectural history. The typical upper class residence in Tehran is deeply postmodern in its nature, with very similar stylistic tendencies. Their architectural language returns to historic elements, but without any regard for their traditional virtue (like symmetry, unity, purity), instead abusing them in the most shallow way imaginable way for only their aesthetic properties and for their connotations with power, wealth and exclusion. Elements like epistyles, colonnades, cornices, architectural orders (Dorian, Ionian and Corinthian) and ornaments from all epochs imaginable, from antiquity to Art Nouveau, form an heretical ensemble that stands in indifference to the context it is built in. Soaked in historic remembrance and paraphernalia, and playing an absurd game of historic quotes, they result in an architectural cacophony with capital as its only conductor, radiating with vehemence and excess.
This project was done in collaboration with Ivo Pekec.
We want M.O.R has won an honorable mention in the AOA Architecture Biennale of Tehran competition for architectural critique in 2016 and is published in their respective magazine.
It has also been presented in an architectural lecture series called Mosallas in 2016 in the Iranian Artists Forum.
We turned every fantasy you have about residential living into a reality, in the most alluring and beautiful way. We know what you desire better than you know yourself, we are able to surpass your wildest wishes, exceed even your highest expectations and have proven how good we are at making them come true. You know you are different from the others. You know you deserve this lifestyle. Treat yourself with an apartment among the best. Make a distinctive choice.
“We live by object time . . . to the rhythm of their ceaseless succession.”
— Jean Baudrillard
This is the House Tehran is Talking About
The collage is composed of famous and important buildings from architectural history. The typical upper class residence in Tehran is deeply postmodern in its nature, with very similar stylistic tendencies. Their architectural language returns to historic elements, but without any regard for their traditional virtue (like symmetry, unity, purity), instead abusing them in the most shallow way imaginable way for only their aesthetic properties and for their connotations with power, wealth and exclusion. Elements like epistyles, colonnades, cornices, architectural orders (Dorian, Ionian and Corinthian) and ornaments from all epochs imaginable, from antiquity to Art Nouveau, form an heretical ensemble that stands in indifference to the context it is built in. Soaked in historic remembrance and paraphernalia, and playing an absurd game of historic quotes, they result in an architectural cacophony with capital as its only conductor, radiating with vehemence and excess.
This project was done in collaboration with Ivo Pekec.
We want M.O.R has won an honorable mention in the AOA Architecture Biennale of Tehran competition for architectural critique in 2016 and is published in their respective magazine.
It has also been presented in an architectural lecture series called Mosallas in 2016 in the Iranian Artists Forum.
